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Hold On, We’ve Entered a Digital Marketing Time Warp

How performance marketers can leverage accelerated industry trends By Jessica Hawthorne-Castro Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. In the months that followed, the global crisis pushed digital marketing forward anywhere from five to 10 years (depending on whom you […]

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Google on Separating Content By User Intent

Google recommends separating content by user intent— this is what it means by that.  By Matt Southern SEJ STAFF Matt Southern Lead News Writer at Search Engine Journal  October 14, 2021  Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating […]

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