Essential roles you need to have a strong foundation in your marketing department. By Nicole Ramirez November 19, 2021 Jack of all trades, but master of none is a common phrase used in the marketing industry. The reason behind this common phrase is that many of us are forced to be exactly that. Companies hire marketing managers that they […]
How performance marketers can leverage accelerated industry trends By Jessica Hawthorne-Castro Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. In the months that followed, the global crisis pushed digital marketing forward anywhere from five to 10 years (depending on whom you […]
Google recommends separating content by user intent— this is what it means by that. By Matt Southern SEJ STAFF Matt Southern Lead News Writer at Search Engine Journal October 14, 2021 Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Separating […]
The one piece of advice to all beginning ecommerce entrepreneurs is to prioritize profitability first.
Until the day comes when artificial intelligence evolves in developing machines that can interact, engage, think, adapt, and respond as humans do, it remains impossible for such AI to replace human resources.
Diversify Your Marketing Strategies? By ReadWrite August 20, 2021 Updated: August 20, 2021 One of the most common pieces of advice to new investors is to “diversify your portfolio.” Essentially, this means investing in a wide range of different asset classes and getting exposure to many different markets at once. This way, you improve your […]
Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore. Written by Tony Wright Google Ads is not for small businesses anymore. Increasingly, my agency and many others are seeing the effectiveness of Google Ads waning for new clients spending […]
The Impact of the Internet on Marketing