The Impact of the Internet on Marketing

Written by Tom Jungen @JungenTom  

“If you don’t get traffic for your business from the internet you’ll wake up in the morgue”

The internet has transformed marketing by making campaigns more personalized for people and creating audiences that are more integrated and targeted for internet marketers. 

Advancement of the internet communication and information has further strengthened the role of businesses online (E-commerce). The internet is now the dominant medium used in an organization for marketing or promoting its products and services. The internet is used to deliver customer support, share information and provide training to employees.

Internet marketing is important because it aligns with the way consumers make purchasing decisions. … Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.

Benefits of Internet Marketing:

  • Reach of the Internet
  • Reduced Cost of Online Marketing 
  • Helpful, friction less & Personalized Offers
  • Relationships with Customers
  • Growing Importance of Social Media
  • E-Commerce created value for customers 
  • Secure ordering and payment systems

In Summary

In the current environment for business in a global sense, we should all pay special attention to the impacts of the Internet and its uses in marketing to be successful and profitable.

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